Insurance Brokers are individuals who gather insurance quotes on behalf of a purchaser. They are different from Agents, in that Agents represent the company selling the insurance, while Brokers represent the party buying insurance. Brokers can be either retail or wholesale. Retail Brokers are those that interact directly with insurance buyers.
Without even realizing it, most people are familiar with protection-first thinking. If you remember travelling on an airplane in a not too distant past, you would recall this important point in the safety demonstrations “In the event of sudden decompression, secure your own oxygen mask before helping others.”